Becoming The Online Agent Of Choice (Review)

Quicklister is an interesting case, because they have this whole underdog story thing going on. You don’t hear much about them – they’re relatively small compared to the household names we’re all aware of (e.g. Purplebricks, Yopa, OpenRent) – but they’ve been plodding along, seemingly doing all the right things, and I think they’re finally starting to reap the rewards.

Quicklister is online estate agent, offering sales and lettings services. I’ve been working with them since late 2022 and I’ve been watching them grow from the front row, as they subtly eat away at the market share from some of the other players in the space.

I work with most of the top online agents similar to Quicklister, including the likes of Strike, Yopa and 99Homes on the sales front, and OpenRent, LettingAProperty and Mashroom on the lettings front, so I get a nice little view of the market.

(When I say “work with”, I mean I list them on my online letting agents and online estate agents comparison tables.)

Competition is clearly fierce, so how does Quicklister compare and fit into the picture? In this blog post, I’ll be tackling the following:

• Is Quicklister a legit online agent?
• Would I personally use Quicklister (to sell a property or find a tenant)?
• How Quicklister compares against the competition
• How Quicklister’s online service works

Is Quicklister a legit online agent?

If you’re looking for a simple answer to whether Quicklister is a legit and extremely cost-effective online agent, then I can tell you without hesitation that Quicklister are the real deal. If that’s all you needed to hear, then I say go at it. Sign up to their service and have a ball (for virtually peanuts. Their price point is, well, on point!).

As mentioned, I’ve been referring to their services since 2022, and to be clear, I’ve yet to receive any complaints.

What I really like about Quicklister as a company is that they’ve focused on growing organically (hence why you don’t hear about them as much, relatively speaking). They’ve stayed well-clear of those fatal funding rounds and big-budget marketing campaigns that can often trigger a downward spiral into the abyss.

Over the past decade, I’ve seen too many online agents get trapped in the cycle of raising money and blowing it all on glossy marketing campaigns. Rinse and repeat. Many of them eventually get to the point where they have drained their resources and tapped out their investors’, causing them to close the doors (you’d be mortified at the losses and burn-rate some of the top players are currently operating at, it’s plain nasty!).

My point is, I wouldn’t let Quicklister’s inferior brand recognition strike fear in you, because it’s by design.

So in short, if you’re looking to sell your property or let it out and you’re aware of how online agents work, then I don’t think you can go wrong with Quicklister.

Would I personally use Quicklister (to sell a property or find a tenant)?

Quicklister’s Sales Service

Yup, I absolutely would.

However, admittedly, my answer would have been a different one only a couple of months ago.

Strike, one of the UK’s most popular online estate agents (perhaps you’ve heard of them?), offers a FREE online sales service. It’s incredible. But it used to be more incredible a few months ago, which is when it was tough to recommend anyone but them, including Quicklister.

This is what Strike offers for absolutely free today, no strings attached (for more information on Strike and their free house-selling service, I can only implore you to read my full Strike review):

Notice anything missing?

Their free service doesn’t include the Holy Grail, the Rightmove listing – a feature that’s a must-have for many sellers (and understandably so, since Rightmove is the most popular property portal by far, attracting more eyeballs than their competitors, including Zoopla). It used to be included, but sadly Strike had pulled it from the freebie menu, and now only make it available as an optional “add-on” for a whopping £299! Yup, that’s right, from free to £299, OUCH! It was fun while it lasted, I guess.

That said, if you’re after free – and a great deal – Strike is still a great option. Their free online house-selling service is still attracting tons of sellers and heaps of positive reviews on TrustPilot. A free Zoopla listing is still nothing to sneeze it, and it’s plenty capable of generating enquiries (whether you’re trying to sell or rent out your property).

However, if you’re like me, and you can’t imagine proceeding without that precious Rightmove listing, then Quicklister’s £99 package has suddenly become incredibly appealing:

The reality is, Quicklister picked up a lot of momentum after Strike made their Rightmove listing an optional extra with a hefty price tag, because it made them one of the most cost-effective online estate agents overnight.

Quicklister’s Find-a-tenant Lettings service

Quicklister also offers a very compelling lettings package and I wouldn’t dare discourage anyone from using it.

However, I have to be completely honest, their “find a tenant” lettings package isn’t as competitively compelling as their sales package, so it wouldn’t be my first choice right now. My heart and mind still remain faithful to the market leaders’, OpenRent. I still think they’re the best in the business, and they’re so far ahead of the game that I’d be lying through my teeth if I said otherwise.

OpenRent	Rating 4.9 Google Reviews	Duration 5 days / 3 months*	Includes / Notes Ultimate Advertising package *5 days free, and then the option of continuing service for 3 months for £24 (Inc VAT) for new customers, and £29 (Inc VAT) for returning customers!	Price Free Trial *FREENo hidden fees, no credit card details required!	Visit Website
OpenRent Top Pick	Rating 4.9 Google Reviews	Duration 3 months	Includes / Notes Advertising + Rent Now package	Price£49 Inc VAT	Visit Website

Would Quicklister be my second choice? Quite possibly. Most likely.

Ultimately, I don’t think there’s anything wrong with Quicklister’s letting package; it’s great value and cheaper than the vast majority of other options. However, you know what they say, “if it ain’t broke, don’t fix it”, and OpenRent certainly ain’t broken. But put it this way, I’d be more inclined to try Quicklister’s “find a tenant” service if I wasn’t already satisfied with OpenRent.

How Quicklister’s online service works

Below is a snazzy little video produced by Quicklister, demonstrating how their service works (i.e. from submitting your property details to getting it marketed on the UK’s biggest property portals to managing enquiries):

To be fair, the video demonstrates more or less how most online agents work in terms of operation and logistics. However, admittedly, Quicklister’s interface is particularly slick.

If you want to know more about the fundamentals of online agents, specifically what they are, what their purpose is, and how they differ from traditional high-street agents, plus a buttload more, then my in-depth guides on online letting agents (suitable for BTL landlords looking for tenants) and online estate agents (suitable for anyone wanting to sell their house) might be worth a peak.

Hope this has been helpful.

If anything changes, I’ll be sure to update the content of this post.

Feel free to drop a comment if you have any questions, and especially feel free to leave feedback if you have personal experience with Quicklister’s service (that would actually be incredibly useful and appreciated)!

Right, I’m outie! xo