AI-Generated Content: Fun, Threat, or Groundbreaking Advancement?


Artificial Intelligence seems like a convenient and entertaining tool to play around with. Be it for personal use or for work, most of us are now accepting it naturally like how we did with phones and computers back in the day.

That begs the question, where do you draw the line? New technology is amazing, but sometimes when reality gets a bit too blurred, we might need to take a step back and reflect on whether we’re using these tools right.


Artificial Intelligence (AI) is still a hotspot for concern wherever it steps. With its ability to mimic human behavior and generate content, questions arise about the impact it will have on various industries. 

In a recent podcast episode, “Joe Rogan” raised an intriguing question to “Sam Altman”, the founder of OpenAI: Should society be concerned about the authenticity of AI-generated content? 

This question becomes even more relevant when we consider that the entire hour-long conversation between “Rogan” and “Altman” was actually generated by AI. 


Truly shocking (and amazing), I know. And if you’ve watched the video, “Joe Rogan” and “Sam Altman” were actually just AI-voiced clones of the real ones. Meaning to say, they are not real and the whole podcast episode is just a make-believe conversation generated entirely by AI, including the voices!

“This is purely fiction — just for fun — so don’t go around making your little TikToks
and make the world believe I said things I never said,” 

— AI clone of Joe Rogan/ Joe Rogan AI

The first podcast episode was creepy enough that it poked a response from the real one. “This is going to get very slippery, kids,” says the real Joe Rogan in a tweet.

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Three Perspectives on AI

Opinions on AI’s potential impact vary widely. Some view it as a dangerous threat to multiple industries, especially creative ones, capable of undermining or even potentially replacing human creativity and innovation.


Many view it as an innovative technology that will revolutionize human civilization, opening up endless opportunities and enhancing efficiency.

And then there are those who consider AI to be a mere imitation of the real deal, a crafty tool that they can play around with. Interestingly, the creator of The Joe Rogan AI Experience, who goes by the name Hugo, seems to encompass all three perspectives.

Behind the AI Fanfic Podcast

In an interview by The Verge, we get to know Hugo, a creative director for a VFX studio and ad agency in Sydney, Australia. Hugo is the mastermind behind The Joe Rogan AI Experience, and as someone deeply involved in the creative industry, he understands the potential impact of AI on his field. 

However, he wants to make it clear that his YouTube podcast is purely for fun and not intended to threaten the real Joe Rogan or any other podcasters out there.

Fiction for Fun: The AI-Generated Conversations

Hugo uses ChatGPT, an AI language model developed by OpenAI, to script conversations between the fake Rogan and various guests. 

He then employs a text-to-speech technology capable of replicating any voice by utilizing small segments of audio, which makes for the fake voices we hear on the podcast from the host and guests.

These “fake voices” are not entirely new since there are a lot of AI voice software platforms out there that can replicate voices from celebrities. This can range from music to podcasts like this one, and even short video clips. 

If you’re wondering how far along we are in the rabbit hole, check out the term Deepfake and it will get you thinking about what happens when AI falls into the wrong hands.

The Slippery Slope of AI-Generated Content

Joe Rogan acknowledges the potential implications of AI-generated content in a tweet, stating, “This is going to get very slippery, kids”, which seems like a warning that it could become increasingly challenging to differentiate between reality and fabrication.

As AI continues to advance, it will become even more difficult to identify AI-generated content, potentially leading to misinformation, manipulation, and many other horrible consequences.

Embracing the Potential: Balancing Fun and Responsibility

While the rise of AI-generated content raises valid concerns, it’s essential to strike a balance between embracing the technology’s potential and being responsible consumers and creators. 

AI can undoubtedly enhance creative processes, but we must remain vigilant in verifying the authenticity of the content we consume and share.

Final Thoughts

The Joe Rogan AI Experience serves as a fascinating example of the power and potential pitfalls of AI-generated content. As society grapples with the implications of this technology, it is crucial to engage in thoughtful discussions and establish guidelines to ensure responsible use. 

As we continually debate the implications of this new technology, it is important for us to remain engaged in thoughtful discussions to keep each other in check and ensure responsible use.

AI may be a fun tool, a potential threat, or a groundbreaking advancement, but it is ultimately up to us to navigate its impact on our creative industries and society as a whole.

What do you think? How would you feel if someone “AI-generated” your show, voice, and looks? 

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